Why does TV give us commercials? To give us a bathroom break? Sure. To allow us a moment to take in the shocking death of our favorite character? Definitely. Well, not really.
We live in a commercial world - everything runs on commerce. And it's a world that will try to make money off of anything and everything (yes, even peace, love and all those things money is not supposed to buy) It won't let us have anything for free.
Commerce, the engine of our world, is only possible if we civilians actually want a product, which will only happen if we're given a good reason to want the product. Advertising is the fuel for commerce. That is why we have commercials.
Every good commercial has the right doses of ethos, pathos, and logos, ingredients first used by the great Aristotle. Commercials feed on our emotions - fear, joy, sadness, you name it. Nothing evokes emotion like music. So if a commercial is gonna be good, it's gotta have the music.
But we people pride ourselves on not being gullible. We don't believe just anything the TV or the Internet says. We need to see the logos first. Those facts and percents and fractions and what not. But, mind you, we're also followers. So if a company wants its commercial to sell, all it needs is Angelina Jolie or Jennifer Aniston kissing its butt, and people will follow like a drooling puppy.
P.S. No irony intended.
We live in a commercial world - everything runs on commerce. And it's a world that will try to make money off of anything and everything (yes, even peace, love and all those things money is not supposed to buy) It won't let us have anything for free.
Commerce, the engine of our world, is only possible if we civilians actually want a product, which will only happen if we're given a good reason to want the product. Advertising is the fuel for commerce. That is why we have commercials.
Every good commercial has the right doses of ethos, pathos, and logos, ingredients first used by the great Aristotle. Commercials feed on our emotions - fear, joy, sadness, you name it. Nothing evokes emotion like music. So if a commercial is gonna be good, it's gotta have the music.
But we people pride ourselves on not being gullible. We don't believe just anything the TV or the Internet says. We need to see the logos first. Those facts and percents and fractions and what not. But, mind you, we're also followers. So if a company wants its commercial to sell, all it needs is Angelina Jolie or Jennifer Aniston kissing its butt, and people will follow like a drooling puppy.
P.S. No irony intended.